<p><strong>Plan:</strong> Business, Growth and Enterprise.</p>
<h2>How it helps</h2>
<ul>
<li>Brings shoppers back to big carts without any manual follow-up.</li>
<li>The <strong>Complete your order</strong> button rebuilds the cart. If you add a discount code, the link applies it at checkout.</li>
<li>You can personalise the email with the shopper's first name, your store name and the cart total.</li>
</ul>
<h2>Who gets a recovery email</h2>
<p>We can only email shoppers whose email address Cart Whisper knows. If <strong>Only email shoppers who accepted marketing</strong> is ticked, which it is by default, we also skip shoppers who haven't accepted marketing in Shopify. Skipped shoppers show as <strong>Skipped</strong> in the activity log.</p>
<h2>Set it up</h2>
<ol>
<li>Go to <strong>Settings → Email alerts</strong>.</li>
<li>Under <strong>Who gets it</strong>, tick <strong>Email the shopper a recovery link</strong>.</li>
<li>Keep <strong>Only email shoppers who accepted marketing</strong> ticked unless you've confirmed your own legal basis for sending.</li>
<li>Under <strong>Recovery email</strong>, write a <strong>Subject</strong> and <strong>Message</strong>, or leave them empty to use the defaults. You can use these variables: <code>[firstName]</code>, <code>[shopName]</code> and <code>[cartTotal]</code>. The cart items, total and checkout button are added below your message automatically.</li>
<li>Optional: add a <strong>Discount code (optional)</strong>. Create the code in <strong>Shopify → Discounts</strong> first, because Cart Whisper doesn't create it for you.</li>
<li>Click <strong>Save</strong>, then click <strong>Send test recovery email</strong> under <strong>Preview and test</strong>.</li>
</ol>
<h2>Good to know</h2>
<ul>
<li>Each shopper gets one recovery email per cart for each rule. If you run several rules, the same shopper can get one email from each rule that matches.</li>
<li>The email footer asks shoppers to reply "unsubscribe" if they don't want reminders. Replies go to your configured support/ticket email, or your store email if no support email is configured. Cart Whisper doesn't process these replies automatically, so update the customer's marketing status in Shopify yourself.</li>
<li>Using marketing consent helps you respect shoppers' choices, but it doesn't guarantee compliance with GDPR, CAN-SPAM or other laws. Check your obligations.</li>
</ul>
<h2>Troubleshooting</h2>
<ul>
<li><strong>Shoppers are always skipped:</strong> they haven't accepted marketing in Shopify, or we don't have their email.</li>
<li><strong>The discount isn't applied:</strong> check that the code exists, is active and applies to the items. If the link can't rebuild the cart, it opens the store cart page without the code.</li>
<li><strong>The send failed:</strong> see <strong>Delivery</strong> for the error.</li>
</ul>
<h2>Related guides</h2>
<ul>
<li><a href="https://help.cartwhisper.com/articles/high-value-cart-alerts-f4ee30-ycvcm">High-value cart alerts: email your team about big idle carts</a></li>
<li><a href="https://help.cartwhisper.com/articles/recovery-email-results-and-the-activity-log-f4ee30-1enqu">Recovery email results and the activity log</a></li>
</ul>

Automatically email shoppers a link back to their cart, with an optional discount code, when a high-value cart goes idle.

**Plan:** Business, Growth and Enterprise.

## How it helps

* Brings shoppers back to big carts without any manual follow-up.
* The **Complete your order** button rebuilds the cart. If you add a discount code, the link applies it at checkout.
* You can personalise the email with the shopper's first name, your store name and the cart total.

## Who gets a recovery email

We can only email shoppers whose email address Cart Whisper knows. If **Only email shoppers who accepted marketing** is ticked, which it is by default, we also skip shoppers who haven't accepted marketing in Shopify. Skipped shoppers show as **Skipped** in the activity log.

## Set it up

1. Go to **Settings → Email alerts**.
2. Under **Who gets it**, tick **Email the shopper a recovery link**.
3. Keep **Only email shoppers who accepted marketing** ticked unless you've confirmed your own legal basis for sending.
4. Under **Recovery email**, write a **Subject** and **Message**, or leave them empty to use the defaults. You can use these variables: `[firstName]`, `[shopName]` and `[cartTotal]`. The cart items, total and checkout button are added below your message automatically.
5. Optional: add a **Discount code (optional)**. Create the code in **Shopify → Discounts** first, because Cart Whisper doesn't create it for you.
6. Click **Save**, then click **Send test recovery email** under **Preview and test**.

## Good to know

* Each shopper gets one recovery email per cart for each rule. If you run several rules, the same shopper can get one email from each rule that matches.
* The email footer asks shoppers to reply "unsubscribe" if they don't want reminders. Replies go to your configured support/ticket email, or your store email if no support email is configured. Cart Whisper doesn't process these replies automatically, so update the customer's marketing status in Shopify yourself.
* Using marketing consent helps you respect shoppers' choices, but it doesn't guarantee compliance with GDPR, CAN-SPAM or other laws. Check your obligations.

## Troubleshooting

* **Shoppers are always skipped:** they haven't accepted marketing in Shopify, or we don't have their email.
* **The discount isn't applied:** check that the code exists, is active and applies to the items. If the link can't rebuild the cart, it opens the store cart page without the code.
* **The send failed:** see **Delivery** for the error.

## Related guides

* [High-value cart alerts: email your team about big idle carts](https://help.cartwhisper.com/articles/high-value-cart-alerts-f4ee30-ycvcm)
* [Recovery email results and the activity log](https://help.cartwhisper.com/articles/recovery-email-results-and-the-activity-log-f4ee30-1enqu)

<p><strong>Plan:</strong> Business, Growth and Enterprise.</p>
<h2>How it helps</h2>
<ul>
<li>Brings shoppers back to big carts without any manual follow-up.</li>
<li>The <strong>Complete your order</strong> button rebuilds the cart. If you add a discount code, the link applies it at checkout.</li>
<li>You can personalise the email with the shopper's first name, your store name and the cart total.</li>
</ul>
<h2>Who gets a recovery email</h2>
<p>We can only email shoppers whose email address Cart Whisper knows. If <strong>Only email shoppers who accepted marketing</strong> is ticked, which it is by default, we also skip shoppers who haven't accepted marketing in Shopify. Skipped shoppers show as <strong>Skipped</strong> in the activity log.</p>
<h2>Set it up</h2>
<ol>
<li>Go to <strong>Settings → Email alerts</strong>.</li>
<li>Under <strong>Who gets it</strong>, tick <strong>Email the shopper a recovery link</strong>.</li>
<li>Keep <strong>Only email shoppers who accepted marketing</strong> ticked unless you've confirmed your own legal basis for sending.</li>
<li>Under <strong>Recovery email</strong>, write a <strong>Subject</strong> and <strong>Message</strong>, or leave them empty to use the defaults. You can use these variables: <code>[firstName]</code>, <code>[shopName]</code> and <code>[cartTotal]</code>. The cart items, total and checkout button are added below your message automatically.</li>
<li>Optional: add a <strong>Discount code (optional)</strong>. Create the code in <strong>Shopify → Discounts</strong> first, because Cart Whisper doesn't create it for you.</li>
<li>Click <strong>Save</strong>, then click <strong>Send test recovery email</strong> under <strong>Preview and test</strong>.</li>
</ol>
<h2>Good to know</h2>
<ul>
<li>Each shopper gets one recovery email per cart for each rule. If you run several rules, the same shopper can get one email from each rule that matches.</li>
<li>The email footer asks shoppers to reply "unsubscribe" if they don't want reminders. Replies go to your configured support/ticket email, or your store email if no support email is configured. Cart Whisper doesn't process these replies automatically, so update the customer's marketing status in Shopify yourself.</li>
<li>Using marketing consent helps you respect shoppers' choices, but it doesn't guarantee compliance with GDPR, CAN-SPAM or other laws. Check your obligations.</li>
</ul>
<h2>Troubleshooting</h2>
<ul>
<li><strong>Shoppers are always skipped:</strong> they haven't accepted marketing in Shopify, or we don't have their email.</li>
<li><strong>The discount isn't applied:</strong> check that the code exists, is active and applies to the items. If the link can't rebuild the cart, it opens the store cart page without the code.</li>
<li><strong>The send failed:</strong> see <strong>Delivery</strong> for the error.</li>
</ul>

Recovery emails to shoppers

<p><strong>Plan:</strong> Business, Growth and Enterprise.</p>
<h2>How it helps</h2>
<ul>
<li>Brings shoppers back to big carts without any manual follow-up.</li>
<li>The <strong>Complete your order</strong> button rebuilds the cart. If you add a discount code, the link applies it at checkout.</li>
<li>You can personalise the email with the shopper's first name, your store name and the cart total.</li>
</ul>
<h2>Who gets a recovery email</h2>
<p>We can only email shoppers whose email address Cart Whisper knows. If <strong>Only email shoppers who accepted marketing</strong> is ticked, which it is by default, we also skip shoppers who haven't accepted marketing in Shopify. Skipped shoppers show as <strong>Skipped</strong> in the activity log.</p>
<h2>Set it up</h2>
<ol>
<li>Go to <strong>Settings → Email alerts</strong>.</li>
<li>Under <strong>Who gets it</strong>, tick <strong>Email the shopper a recovery link</strong>.</li>
<li>Keep <strong>Only email shoppers who accepted marketing</strong> ticked unless you've confirmed your own legal basis for sending.</li>
<li>Under <strong>Recovery email</strong>, write a <strong>Subject</strong> and <strong>Message</strong>, or leave them empty to use the defaults. You can use these variables: <code>[firstName]</code>, <code>[shopName]</code> and <code>[cartTotal]</code>. The cart items, total and checkout button are added below your message automatically.</li>
<li>Optional: add a <strong>Discount code (optional)</strong>. Create the code in <strong>Shopify → Discounts</strong> first, because Cart Whisper doesn't create it for you.</li>
<li>Click <strong>Save</strong>, then click <strong>Send test recovery email</strong> under <strong>Preview and test</strong>.</li>
</ol>
<h2>Good to know</h2>
<ul>
<li>Each shopper gets one recovery email per cart for each rule. If you run several rules, the same shopper can get one email from each rule that matches.</li>
<li>The email footer asks shoppers to reply "unsubscribe" if they don't want reminders. Replies go to your configured support/ticket email, or your store email if no support email is configured. Cart Whisper doesn't process these replies automatically, so update the customer's marketing status in Shopify yourself.</li>
<li>Using marketing consent helps you respect shoppers' choices, but it doesn't guarantee compliance with GDPR, CAN-SPAM or other laws. Check your obligations.</li>
</ul>
<h2>Troubleshooting</h2>
<ul>
<li><strong>Shoppers are always skipped:</strong> they haven't accepted marketing in Shopify, or we don't have their email.</li>
<li><strong>The discount isn't applied:</strong> check that the code exists, is active and applies to the items. If the link can't rebuild the cart, it opens the store cart page without the code.</li>
<li><strong>The send failed:</strong> see <strong>Delivery</strong> for the error.</li>
</ul>
<h2>Related guides</h2>
<ul>
<li><a href="https://help.cartwhisper.com/articles/high-value-cart-alerts-email-your-team-about-big-idle-carts-f4ee30-ycvcm">High-value cart alerts: email your team about big idle carts</a></li>
<li><a href="https://help.cartwhisper.com/articles/recovery-email-results-and-the-activity-log-f4ee30-1enqu">Recovery email results and the activity log</a></li>
</ul>

Set cart-value thresholds, notify your team and configure shopper recovery emails.

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