Knowing how a shopper found you helps you see which campaigns bring in carts, and gives you context before you follow up. Cart Whisper shows this as a Conversion summary on each visitor's activity page.
<h2>Open a conversion summary</h2>
<ol>
<li>Open Cart Whisper from Apps in your Shopify admin.</li>
<li>Go to the Live activity feed.</li>
<li>Click a visitor to open their activity page.</li>
<li>Find the Conversion summary section.</li>
</ol>
<h2>What it shows</h2>
<ul>
<li>Visited your store from…: the source of the visit, taken from the UTM source (or TW source) parameter.</li>
<li>The first page they visited was…: the landing page of their first recorded visit.</li>
<li>Visited on…: when that visit happened.</li>
<li>UTM Parameters: the <code>utm_</code> values on the landing URL, such as source, medium and campaign.</li>
<li>TW Parameters: <code>tw_</code> tracking values, where present.</li>
</ul>
If the visitor is a known customer, the page can also show customer and company details, such as lifetime orders and spend for B2B companies.
<h2>Filtering by campaign</h2>
The Live activity feed can be filtered by UTM Sources, UTM Mediums, UTM Campaigns, Referrer Sources and Traffic Types, so you can focus on carts from a particular campaign.
<h2>Add UTM tags to your links</h2>
UTM tags are added to the end of a link, for example <code>https://yourstore.com/?utm_source=newsletter&amp;utm_campaign=spring</code>. When a shopper arrives through that link, Cart Whisper records the values. Many ad and email platforms add them for you.
<h2>"There aren't any conversion details available for this customer"</h2>
This happens when there's no landing data to show. Common reasons:
<ul>
<li>The shopper arrived without a tagged link, so campaign fields are empty. A landing page may still be available.</li>
<li>Privacy settings, private browsing or blockers stopped the visit being recorded.</li>
<li>The visit happened before Cart Whisper was set up.</li>
</ul>
<h2>"Activity feed is not available with your plan"</h2>
Open the plans page with Upgrade your plan and choose a plan that includes the Live activity feed.
<h2>Related guides</h2>
<ul>
<li><a href="https://help.cartwhisper.com/articles/how-to-create-a-draft-order-from-a-shopper-s-cart-f4ee30-7e0eb">How to create a draft order from a shopper's cart</a></li>
<li><a href="https://help.cartwhisper.com/articles/bot-protection-for-carts-and-alerts-f4ee30-e05wc">Bot protection for carts and alerts</a></li>
</ul>

See where a shopper came from, the first page they landed on, and their UTM details, all next to their activity.

Knowing how a shopper found you helps you see which campaigns bring in carts, and gives you context before you follow up. Cart Whisper shows this as a **Conversion summary** on each visitor's activity page.

## Open a conversion summary

1. Open Cart Whisper from **Apps** in your Shopify admin.
2. Go to the **Live activity feed**.
3. Click a visitor to open their activity page.
4. Find the **Conversion summary** section.

## What it shows

* **Visited your store from…**: the source of the visit, taken from the UTM source (or TW source) parameter.
* **The first page they visited was…**: the landing page of their first recorded visit.
* **Visited on…**: when that visit happened.
* **UTM Parameters**: the `utm_` values on the landing URL, such as source, medium and campaign.
* **TW Parameters**: `tw_` tracking values, where present.

If the visitor is a known customer, the page can also show customer and company details, such as lifetime orders and spend for B2B companies.

## Filtering by campaign

The Live activity feed can be filtered by **UTM Sources**, **UTM Mediums**, **UTM Campaigns**, **Referrer Sources** and **Traffic Types**, so you can focus on carts from a particular campaign.

## Add UTM tags to your links

UTM tags are added to the end of a link, for example `https://yourstore.com/?utm_source=newsletter&utm_campaign=spring`. When a shopper arrives through that link, Cart Whisper records the values. Many ad and email platforms add them for you.

## "There aren't any conversion details available for this customer"

This happens when there's no landing data to show. Common reasons:

* The shopper arrived without a tagged link, so campaign fields are empty. A landing page may still be available.
* Privacy settings, private browsing or blockers stopped the visit being recorded.
* The visit happened before Cart Whisper was set up.

## "Activity feed is not available with your plan"

Open the plans page with **Upgrade your plan** and choose a plan that includes the Live activity feed.

## Related guides

* [How to create a draft order from a shopper's cart](https://help.cartwhisper.com/articles/how-to-create-a-draft-order-from-a-shopper-s-cart-f4ee30-7e0eb)
* [Bot protection for carts and alerts](https://help.cartwhisper.com/articles/bot-protection-for-carts-and-alerts-f4ee30-e05wc)

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the customer's total number of orders from your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the customer's total visits to your store in the last 30 days</li><li value="3" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the number of days between the first visit and the most recent visit</li><li value="3" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit </li></ul>The conversion summary on a cart details page is specific to the customer who made that order. View an cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem"></li></ul> View a customer's visit detailsWhen viewing an order's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the order is a referral from a marketing campaign using a&nbsp;marketing app, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Viewing cart conversion summary

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and the activity feed page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the landing page they first visited when they entered your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit</li></ul> View a cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem"></li></ul> View a customer's visit detailsWhen viewing a cart's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the visirot is a referral from a marketing campaign using a&nbsp;marketing app, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and the activity feed page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the landing page they first visited when they entered your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit</li></ul> View a cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem"></li></ul> View a customer's visit detailsWhen viewing a cart's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the visirot is a referral from a marketing campaign using a&nbsp;marketing app, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and the activity feed page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the landing page they first visited when they entered your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit</li></ul> View a cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li></ul> View a customer's visit detailsWhen viewing a cart's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the visitor is a referral from a marketing campaign using a&nbsp;marketing app, then it will be displayed in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Knowing how a shopper found you helps you see which campaigns bring in carts, and gives you context before you follow up. Cart Whisper shows this as a Conversion summary on each visitor's activity page.
<h2>Open a conversion summary</h2>
<ol>
<li>Open Cart Whisper from Apps in your Shopify admin.</li>
<li>Go to the Live activity feed.</li>
<li>Click a visitor to open their activity page.</li>
<li>Find the Conversion summary section.</li>
</ol>
<h2>What it shows</h2>
<ul>
<li>Visited your store from…: the source of the visit, taken from the UTM source (or TW source) parameter.</li>
<li>The first page they visited was…: the landing page of their first recorded visit.</li>
<li>Visited on…: when that visit happened.</li>
<li>UTM Parameters: the <code>utm_</code> values on the landing URL, such as source, medium and campaign.</li>
<li>TW Parameters: <code>tw_</code> tracking values, where present.</li>
</ul>
If the visitor is a known customer, the page can also show customer and company details, such as lifetime orders and spend for B2B companies.
<h2>Filtering by campaign</h2>
The Live activity feed can be filtered by UTM Sources, UTM Mediums, UTM Campaigns, Referrer Sources and Traffic Types, so you can focus on carts from a particular campaign.
<h2>Add UTM tags to your links</h2>
UTM tags are added to the end of a link, for example <code>https://yourstore.com/?utm_source=newsletter&amp;utm_campaign=spring</code>. When a shopper arrives through that link, Cart Whisper records the values. Many ad and email platforms add them for you.
<h2>"There aren't any conversion details available for this customer"</h2>
This happens when there's no landing data to show. Common reasons:
<ul>
<li>The shopper arrived without a tagged link, so campaign fields are empty. A landing page may still be available.</li>
<li>Privacy settings, private browsing or blockers stopped the visit being recorded.</li>
<li>The visit happened before Cart Whisper was set up.</li>
</ul>
<h2>"Activity feed is not available with your plan"</h2>
Open the plans page with Upgrade your plan and choose a plan that includes the Live activity feed.

Viewing a cart's conversion summary

Understand customer journeys, conversion information and flagged carts.

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