Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and the activity feed page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the landing page they first visited when they entered your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit</li></ul> View a cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li></ul> View a customer's visit detailsWhen viewing a cart's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the visitor is a referral from a marketing campaign using a&nbsp;marketing app, then it will be displayed in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and the activity feed page and includes an overview of:

* the landing page they first visited when they entered your store
* the origin of the customer's first visit to your store

You can also click****View conversion details****for additional conversion details for that customer:

* the total number of visits the customer has made to your store
* an overview of customer activity, including visits between the first and most recent visit

****View a cart's conversion summary.****

1. From your Shopify admin, go to Apps and open the[Cart Whisper App](https://admin.shopify.com/apps/cartassist/activity-feed).
2. Click on a Visitor number to view its information. On the activity page, there is a section called Conversion summary.
3. To view conversion details, click View conversion details.

****No conversion summary is available****

There are instances when the conversion summary details might be unavailable.

The following are possible reasons for an empty conversion summary:

* Apps and private browsers are preventing cookie tracking.

****View a customer's visit details****

When viewing a cart's conversion details, you can drill down to the visit details by clicking****View full sessions****next to the customer's activity.

The customer's visit details can include:

* the****session-referral****
* app details
* UTM parameters

****Session referral****

The session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present.

****App details****

If the visitor is a referral from a marketing campaign using a marketing app, then it will be displayed in this section.

****UTM parameters****

UTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example,[https://www.yourstorename.com/?utm\_source=emailcampaign).](https://www.yourstorename.com/?utm_source=emailcampaign).)When a customer clicks the link, the tags are sent back to Google Analytics for tracking and reporting purposes.

Some marketing apps come with pre-set parameters. If you're using Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the customer's total number of orders from your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the customer's total visits to your store in the last 30 days</li><li value="3" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the number of days between the first visit and the most recent visit</li><li value="3" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit </li></ul>The conversion summary on a cart details page is specific to the customer who made that order. View an order's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to&nbsp;<a href="https://admin.shopify.com/orders" target="_blank" rel="noopener noreferrer" class="PlaygroundEditorTheme__link">Orders</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click an order number to view its information. On the order page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details. </li></ol>No conversion summary is available There are instances when the conversion summary details might be unavailable.The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem">The order was originally a draft order.</li><li value="3" class="PlaygroundEditorTheme__listItem">The order did not come from your&nbsp;<a href="https://help.shopify.com/en/manual/online-store" target="_self" class="PlaygroundEditorTheme__link">Online Store</a>&nbsp;or&nbsp;<a href="https://apps.shopify.com/hydrogen" target="_blank" rel="noopener noreferrer" class="PlaygroundEditorTheme__link">Hydrogen</a>&nbsp;sales channels. </li></ul>View a customer's visit detailsWhen viewing an order's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;<a href="https://help.shopify.com/en/manual/fulfillment/managing-orders/analytics/conversion-summary#session-referral" class="PlaygroundEditorTheme__link">session-referral</a></li><li value="2" class="PlaygroundEditorTheme__listItem"><a href="https://help.shopify.com/en/manual/fulfillment/managing-orders/analytics/conversion-summary#app-details" class="PlaygroundEditorTheme__link">app details</a></li><li value="3" class="PlaygroundEditorTheme__listItem"><a href="https://help.shopify.com/en/manual/fulfillment/managing-orders/analytics/conversion-summary#utm-parameters" class="PlaygroundEditorTheme__link">UTM parameters</a> </li></ul>Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the order is a referral from a marketing campaign using a&nbsp;<a href="https://apps.shopify.com/categories/marketing-and-conversion-advertising" target="_blank" rel="noopener noreferrer" class="PlaygroundEditorTheme__link">marketing app</a>, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;<a href="https://help.shopify.com/en/manual/reports-and-analytics/google-analytics" target="_self" class="PlaygroundEditorTheme__link">Google Analytics</a>&nbsp;for tracking and reporting purposes.Some&nbsp;<a href="https://apps.shopify.com/categories/marketing" target="_blank" rel="noopener noreferrer" class="PlaygroundEditorTheme__link">marketing apps</a>&nbsp;come with pre-set parameters. If you're using&nbsp;<a href="https://support.google.com/google-ads/answer/6325879" target="_blank" rel="noopener noreferrer" class="PlaygroundEditorTheme__link">Google Ads</a>, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Viewing cart conversion summary

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the customer's total number of orders from your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the customer's total visits to your store in the last 30 days</li><li value="3" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the number of days between the first visit and the most recent visit</li><li value="3" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit </li></ul>The conversion summary on a cart details page is specific to the customer who made that order. View an order's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to&nbsp;Orders.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click an order number to view its information. On the order page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem">The order was originally a draft order.</li><li value="3" class="PlaygroundEditorTheme__listItem">The order did not come from your&nbsp;Online Store&nbsp;or&nbsp;Hydrogen&nbsp;sales channels.</li></ul> View a customer's visit detailsWhen viewing an order's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the order is a referral from a marketing campaign using a&nbsp;marketing app, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the customer's total number of orders from your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the customer's total visits to your store in the last 30 days</li><li value="3" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the number of days between the first visit and the most recent visit</li><li value="3" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit </li></ul>The conversion summary on a cart details page is specific to the customer who made that order. View an cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem"></li></ul> View a customer's visit detailsWhen viewing an order's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the order is a referral from a marketing campaign using a&nbsp;marketing app, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and the activity feed page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the landing page they first visited when they entered your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit</li></ul> View a cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem"></li></ul> View a customer's visit detailsWhen viewing a cart's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the visirot is a referral from a marketing campaign using a&nbsp;marketing app, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

Cart Whisper's cart conversion summary gives an overview of a customer's previous visits and behaviour leading up to purchase from your store. The conversion summary is displayed on the cart details page and the activity feed page and includes an overview of: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the landing page they first visited when they entered your store</li><li value="2" class="PlaygroundEditorTheme__listItem">the origin of the customer's first visit to your store</li></ul> You can also click&nbsp;View conversion details&nbsp;for additional conversion details for that customer: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the total number of visits the customer has made to your store</li><li value="2" class="PlaygroundEditorTheme__listItem">an overview of customer activity, including visits between the first and most recent visit</li></ul> View a cart's conversion summary. <ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">From your Shopify admin, go to Apps and open the <a href="https://admin.shopify.com/apps/cartassist/activity-feed" rel="noreferrer" class="PlaygroundEditorTheme__link">Cart Whisper App</a>.</li><li value="2" class="PlaygroundEditorTheme__listItem">Click on a Visitor number to view its information. On the activity page, there is a section called&nbsp;Conversion summary.</li><li value="3" class="PlaygroundEditorTheme__listItem">To view conversion details, click&nbsp;View conversion details.</li></ol> No conversion summary is available There are instances when the conversion summary details might be unavailable. The following are possible reasons for an empty conversion summary: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Apps and private browsers are preventing cookie tracking.</li><li value="2" class="PlaygroundEditorTheme__listItem"></li></ul> View a customer's visit detailsWhen viewing a cart's conversion details, you can drill down to the visit details by clicking&nbsp;View full sessions&nbsp;next to the customer's activity. The customer's visit details can include: <ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">the&nbsp;session-referral</li><li value="2" class="PlaygroundEditorTheme__listItem">app details</li><li value="3" class="PlaygroundEditorTheme__listItem">UTM parameters</li></ul> Session referralThe session referral section provides a general overview of where your customer was referred from, which page they landed on, the date and time of their visit, and the referral code, if present. App detailsIf the visirot is a referral from a marketing campaign using a&nbsp;marketing app, then it will display in this section. UTM parametersUTM parameters are tags that you can add to the end of a URL that you can send to your customers (for example, <a href="https://www.yourstorename.com/?utm_source=emailcampaign)." class="PlaygroundEditorTheme__link">https://www.yourstorename.com/?utm_source=emailcampaign).</a> When a customer clicks the link, the tags are sent back to&nbsp;Google Analytics&nbsp;for tracking and reporting purposes.Some&nbsp;marketing apps&nbsp;come with pre-set parameters. If you're using&nbsp;Google Ads, then you can automatically add UTM parameters to your URLs or you can set custom parameters using a URL builder.

You can view the analytics of your carts, including top products in carts, average cart value, carts converted to draft order and more, from the analytics page in the Cart Whisper App. You can also view and track conversion details and activity from the cart details page in your Cart Whisper app admin.

Was this article helpful?